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四川大学国际暑校
四川大学国际暑校
2018 Fall Marketing Campaign
Professor Recruitment
Website Tracking
2018 Fall Marketing Campaign
Professor Recruitment
Website Tracking

2018 Fall Marketing Campaign
Professor Recruitment
Website Tracking

Dr.Nora M. Martin

Education: Nova Southeastern University

Home Institution: South Carolina University

Teaching:Psychology

Biography:

I live in South Carolina, USA. I am currently a full time Professor of Marketing at USC, where I have been since 2005. Prior work experience includes Assistant Professor at Claflin University, small business consulting in all areas of business, ten years in corporate America as Marketing Manager for a major forestry equipment distributor, and a four-year tour with the United States Air force performing avionic maintenance..

My area of academic research includes generational consumer differences with particular focus in Generation X & Y. I investigate generational attributes, driving factors behind their purchase decisions, materialistic tendencies, consumer ethical values and the correlation between materialism and ethics. Other areas of interest include E-commerce and small business development,, circadian rhythms affect long and short term memory recall and most recently developing a hybrid student choice driven class model which utilizes both traditional and electronic delivery methods.